Story Telling

Lellabaya Collection – From Paris to Marrakech:

The bold gamble of a woman passionate about historic homes and beautiful interiors

In Marrakech, at the heart of the Medina, a collection of riads unlike any other was born.
Lellabaya Collection is much more than a brand — it embodies a singular vision, a signature.
After 25 years spent juggling numbers in real estate finance in Paris, its founder chose to leave it all behind to follow her dream: settling in Marrakech, the enchanting city that had been calling her for years.
Three years later, she has built a world that reflects who she is: refined, warm, and undeniably elegant.

Because she loves to share her taste for beauty and refinement, she embarked alone on a slightly crazy project: to transform crumbling riads into guesthouses that are both elegant and welcoming.
Eighteen months of renovations — and countless passionate conversations with artisans — later, Riad Lallabaya was born.
A cocoon designed down to the smallest detail, where every corner breathes elegance and harmony, and where travelers from around the world come to enjoy Morocco’s legendary hospitality… and the talent of their host.
And that’s how the soul of Lellabaya Collection was born.

Passionate about interior design, beautiful objects, and a tireless treasure hunter, she doesn’t just buy and renovate riads — she breathes life into them.
Her obsession? Detail. Nothing is left to chance: every molding, every light fixture, every fabric is chosen with almost obsessive care.
Her style is a subtle blend of femininity and elegance, where objects she discovers during her travels mingle with pieces she designs herself and has made by local artisans — all enhanced with unique finds from Italy, Bali, and Paris.

Her passion for detail gradually becomes a promise of experience.
Each place she renovates and decorates tells a unique story, where Moroccan architecture interacts with timeless elegance.
Behind this adventure stands a woman with an unexpected journey, driven by a sincere love for Morocco and its craftsmanship.

But behind every renovation lies more than just an aesthetic vision — there is a personal story.
If Marrakech has conquered her heart, it is because she found there much more than a city of adoption: she found echoes of her education and childhood.
Born into a Kabyle family, she grew up in a culture where hospitality is a way of life, where one welcomes with generosity, and where attention to detail is a sign of respect for others.
Here, every door that opens, every tea shared, every act of kindness brings her back to the values that shaped her early years.

Her first riad, Riad Lallabaya, bears a name filled with emotion: a tribute to her grandmother, Lalla Baya, who passed on her courage, her love of sharing, and her passion for beautiful things, shaped by time and tradition.
But this first project was only the beginning of the adventure.
Since then, each renovation writes a new chapter, reveals a new soul.

In this creative flow, she next envisioned The Riad The Doll LallaZwina, a little cocoon where she first lived for a while before transforming it, in turn, into a discreet and charming riad.
Imagined as the playful little sister of Riad Lallabaya, The Doll combines refinement, modern comfort, and intimate charm.

It offers just three rooms, adorned with carefully selected materials — and always that care for light and volume…

And because she cannot imagine creation without transmission, she also brings to life places she chooses to let fly free…
That’s how Riad Jalma came to be — another riad imagined and renovated by her, which she later entrusted to other lovers of Marrakech, captivated by the magic of this city.
Because she does not create only for herself, but also for those who dream, here, of a place filled with soul and emotion.

A life story carried by passion.

That of a Parisian who traded Haussmannian boulevards and skyscrapers for flower-filled patios…
and who proves that elegance, when thought through down to the smallest detail, can transform a simple place into a true experience